Keeping your property occupied is important in becoming a successful landlord. If you want to be a successful rental property owner, you should set a budget and spend time on your marketing.
After all, what is the use of having a perfect rental property if it doesn’t get as much exposure as it deserves?
Proper advertising is a term all landlords should be familiar with as it can attract a wider range of potential tenants. When you advertise your rental home correctly, you can target the right tenants and likely receive applications from quality residents.
With a larger pool of potential renters, you’ll be able to choose from a variety of highly qualified tenants and easily eliminate the problematic ones. This can help minimize financial losses, protect the condition of your rental unit, and avoid unnecessary tenant-related problems.
In short, landlords can get peace of mind when they hire only quality tenants. It would be easier to find those quality renters if you know how to market your property efficiently with exceptional advertising strategies among their property management services.
Here are the top advertising tips for your Alabama rental property:
Take Professional Photos
One of the most important things that you should do to help ensure that your marketing will be effective is to invest in professional photography. After all, a rental property listing with good photos typically receives 95% more views and responses than those without pictures.
When taking photos, you need to consider the following:
Staging and Preparation
Staging refers to how you will present your property in your advertising materials. Make sure that every room on the property is well-prepared and picture-ready. The property should be free from any trash and debris, and the rooms should be staged beautifully to attract tenants. When the property is staged effectively you maximize your chances of landing a tenant.
Lighting
Natural lights bring the best out of every subject. If you want your rental home to look appealing, take your marketing photos during the day when there is sufficient natural light.
Angles
The best thing about hiring a professional photographer is that they know how to find the right angles depending on what you want to highlight. Of course, you want to bring attention to the best aspects of your property. You can do this more with proper lighting and taking photos at the right angles.
Write Engaging Property Descriptions
Your photos won’t be complete without interesting and engaging property descriptions. After you have taken all the photos that you need, make sure to match them with accurate and enticing descriptions to attract quality tenants.
Writing a good copy will help with searchability using well-curated SEO. This will ensure that your listings are exposed to a targeted audience. To write a good copy, you need to have two separate and engaging sections:
Headline
The headline is the first thing that a prospective renter will see when looking at a listing. It should be as engaging and interesting as possible, as the headline will usually be the deciding factor as to whether or not potential tenants will continue reading the property description.
When writing a headline for a rental property ad, the following format is typically used:
Rent Price + Number of Bedrooms + Number of Bathrooms + Property Type + Location + Selling Point
This format includes the most relevant and crucial information, giving rental property seekers a reason to continue reading the description.
For example:
$2,050 2-bedroom 1-bathroom apartment in Grande Prairie with scenic views.
By following the standard headline formula, prospective tenants will immediately know whether the rental unit is within their budget range, preferred size, and desired location.
Summary Description
After writing the headline, the next step is to compose a summary description of your property. This section is also essential as it will tell the reader more about the rental home. This will go a long way to ensuring they are happy tenants.
Make sure to highlight the available amenities and give emphasis on the unique features of your property. Also, you should describe what the neighborhood is like, including the nearby businesses that you think will be important to the tenants. You may also include a map to help the readers know where the property is located exactly.
Include important restrictions so you can naturally screen tenants according to the terms that you prefer. For instance, if you have a pet policy or restrictions on the number of residents, make sure you indicate them clearly in your advertising material.
Post Your Ad on Effective Platforms
Once your advertising material is ready, make sure to have it distributed efficiently to target your preferred audience. Nowadays, most rental property owners use a variety of online platforms to market their properties. This is the easiest way to reach a wide range of prospects without printing your ad materials.
If you prefer the traditional way of advertising, you may also distribute your marketing materials to real estate agents or have them posted in a local newspaper’s classifieds. Or you can use both digital and printed advertising strategies so you can get as much exposure for your property as possible.
Bottom Line
If you don’t want to do this on your own, you can also opt to work with a professional property management company to make this easier for you. If you need help with your property marketing in Alberta, contact Real Canadian Property Management Solutions at (780) 532-4900.
Not only are we experts in property marketing, but we can help screen your prospects, write a solid lease, and provide excellent maintenance services. Contact us today for more information!